ERIK SOTO
GLOBAL MAKEUP ARTISTRY

Experienced Global Trainer and PRO Makeup Artist with over 25 years of corporate industry experience in building world-class beauty brands. My career legacy has been built on a passion of building confidence and kindness through the power of makeup artistry and inspiring fearlessness in creative expression.

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Over the years I have tributed my skillsets to the Global Launch Success of major brands including Fenty Beauty Brands, KVD Beauty, Marc Jacobs Beauty, Ole Henriksen, Lip Lab by Bite Beauty, and more while leading best-in-class training rollouts with over 16 years of partnership and expertise with the industry's largest Beauty Retailers. My breadth of experience spans across Beauty Campaigns, Editorial, E-Commerce, Instructional Video and Tutorials, Red Carpet, Awards Season, and Special Events.